After unveiling new specialty uniforms for both baseball and football on Thursday afternoon, Mississippi State announced a new contract with Adidas.
The deal is for seven years and runs through 2020, with 2014 serving as the first year of the agreement. The contract is worth $17.5 million over the course of the seven years, including cash and gear. Adidas and MSU’s previous deal signed in 2009 was worth $3 million over five years and was gear and equipment only.
Year one of the new deal actually replaces the final year of the 2009 agreement, raising the yearly worth of the contract from $600,000 to $2.5 million annually.
That jump, athletic director Scott Stricklin said, comes as the result of MSU’s increased brand appeal and a mutually beneficial relationship the last five years. Interestingly, he added, Adidas was the only major player to show interest in MSU when they were searching for a new provider back in 2009.
The new uniforms unveiled Thursday are one-time alternates for the baseball and football teams. John Cohen’s Bulldogs will wear the cream vintage uniform on Saturday of Super Bulldog Weekend, while Dan Mullen’s football team will wear theirs against Southern Miss in the season opener this fall.
The football design is based off those of the 1990s teams and also serves as a commemoration of 100 years at Scott Field. Stricklin added in his press conference that MSU has received permission to use “HAIL STATE” on the front nameplate of the jersey.